6 Ways to Make People Fall in Love with Your Medical Device

Compliance is a multibillion-dollar problem in the medical industry. Too many sick people are failing to take medications or use medical devices as prescribed, and as a result, they’re not getting and staying well. While most medical companies view compliance as a logical decision, Karten Design looks at it as a human problem, with roots buried deep in human behavior and psychology. So, how can we tap into people’s emotions to create longer-lasting behavior change? Help patients fall in love.

Adapted from K:D’s visual white paper "Change is Hard: Motivating Healthy Behavior," this Qmed slideshow details six ways you can help people fall in love with their medical products. Check it out!