Swipe Right: Creating a Positive User Experience in Healthcare

The consumerization of healthcare is bringing about a radical new transparency in the industry.

In today’s age of “Yelp Your Doctor,” consumers can research and rate health facilities, providers, devices, and even therapies. While this access to information is empowering patients in a way never seen before, it’s also forming a world where a hospital’s rating can be dictated by its “parking situation” rather than its care. With all of these factors, how can healthcare get a good review?

In this post, K:D Director of Design Eric Olson addresses some of the challenges healthcare developers are experiencing in this new environment, and outlines strategies for creating better user experiences across all aspects of the healthcare industry.