Connecting with Consumers: Creating Health Solutions that Stick

Patient engagement is the name of the game, but many product developers are struggling to create health solutions that “stick.” Much of the problem lies in their approach: patients aren’t just patients—they are sophisticated consumers with distinct expectations for the products, services, and brands they choose.

Earlier this month, K:D VP and Director of Design Strategy and Research Ron Pierce led a panel titled “Connecting with Consumers: Creating Health Solutions that Stick” at the 21st Annual Medical Technologies: A Frost and Sullivan Executive MindXchange.

The panel—including Julie Hu, CEO at Lark Technologies; Scott Davie, Senior Director of R&D at Medtronic, and Khan Siddiqui, Co-Founder & CTO at higi—explored best practices for connecting with today’s savvy health consumers. Sharing a framework for understanding how to connect with users, the panel explored strategies for creating “sticky” health solutions that motivate and keep people engaged in the long-term.

Click the image below to see the top takeaways from their discussion: