Vol. 03 The Luxury of Choice: Creating a Positive Consumer Experience in Healthcare
Consumerization has revolutionized the way entire industries operate. In the service and consumer goods industries, it’s the force responsible for mobile bank deposits and location-based advertising on smart phones. Healthcare, though long sheltered from this trend by regulation, cannot afford to ignore consumerization as technology, regulation, and economics converge to empower patients. Once passive participants simply receiving care, patients today are taking on a greater responsibility as decision makers—in some cases with the power to make or break a brand.
We believe that establishing differentiation and competitive advantage is now just as important for health solution providers as any consumer brand as consumers begin to take a bigger role in their health decisions and expenditures. To view this free white paper, click here.
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