Vol. 01 Change is Hard: Motivating Healthy Behavior

Compliance is a multi-billion dollar problem in the medical industry. Too many sick people are failing to take medications or use medical devices as prescribed. As a result, they're not getting and staying well. This adds up to wasted money as consumers and insurers pay for doctor visits without any gains to health and quality of life.

We believe that pharmaceutical, medical device, and digital health companies can strategically address this problem through research and design.

Click the image below to learn how:

Change Is Hard: Motivating Healthy Behavior