Vol. 03 The Luxury of Choice: Creating a Positive Consumer Experience in Healthcare
Patients today are taking on a greater responsibility as decision makers. We believe that establishing differentiation and competitive advantage is now just as important for health solution providers as consumers begin to take a bigger role in their health decisions.
Vol. 02 Designing the Second Half of Life: Innovation for Aging
The healthcare system is scrambling to develop the products and services to meet the physical needs of tomorrow's aging population. We believe that design and innovation can transform aging into an enjoyable, meaningful experience for older Americans.
Vol. 01 Change is Hard: Motivating Healthy Behavior
Compliance is a multi-billion dollar problem in the medical industry. We believe that pharmaceutical, medical device, and digital health companies can strategically address this problem through research and design.