Welcome to Outsights, our visual white paper series that explores some of the most complex problems facing healthcare today. As a design firm with over 30 years of experience in creating extraordinary experiences between people and products, we’ve learned a lot about people, emotion, and human behavior along the way. Outsights takes these learnings and applies them to current trends in medicine and health, giving readers the keys to creating exciting, successful solutions.

Vol. 03 The Luxury of Choice: Creating a Positive Consumer Experience in Healthcare

January 24, 2017

Patients today are taking on a greater responsibility as decision makers. We believe that establishing differentiation and competitive advantage is now just as important for health solution providers as consumers begin to take a bigger role in their health decisions.

Vol. 02 Designing the Second Half of Life: Innovation for Aging

October 21, 2015

The healthcare system is scrambling to develop the products and services to meet the physical needs of tomorrow’s aging population. We believe that design and innovation can transform aging into an enjoyable, meaningful experience for older Americans.

Vol. 01 Change is Hard: Motivating Healthy Behavior

May 11, 2015

Compliance is a multi-billion dollar problem in the medical industry. We believe that pharmaceutical, medical device, and digital health companies can strategically address this problem through research and design.

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Creating extraordinary experiences between people and products