The Situation

Renal Denervation is a promising catheter-based outpatient treatment for resistant hypertension—a condition that affects as many as 9 million Americans. The client’s Vessix system performs this treatment faster than any other device on the market, establishing a new gold standard. To advance quickly to commercialization in a competitive field, Vessix needed a strategy to engage the medical community and investors.



From the company’s name and logo to its renal denervation system, which delivers treatment with the push of a single button, we designed a ground-up identity for Vessix Vascular that reinforced its key advantage—simplicity. The device’s simple, restrained form employs high-quality materials and finishes rare in the medical world. Details such as texture and contrast draw people deeper into the product. A brilliant, full-color graphic user interface reinforces the simplicity of the 30-second procedure, guiding users through the renal denervation process in just 6 screens. The result? Excitement. Vessix was sold to Boston Scientific for $425 million within just 18 months of project kickoff.

What We Did

Design Strategy
Design Research
Industrial Design
Digital Design

Mechanical Engineering
Brand Identity
Packaging Design


“Strategic design is one of the best investments I can make in my business, and Karten Design is the best there is. Their ability to craft a design that responds thoughtfully to the needs of the market, the product, the users, and our brand has produced amazing returns.”

— Ray Cohen, former CEO, Vessix Vascular