Industrial: Increasing Company Value
In redesigning the manufacturing process as well as the product, we have given start-up company Exaktime the margins to pursue new distribution channels.
The Jobclock is a digital time clock for use primarily on construction sites. The company’s original Jobclock presented numerous design flaws that affected the reliability and image of the product. Karten Design attacked each of these problems in the course of the design process.
We redefined Exaktime’s brand to reflect a more distinct look. Adding ABS elements in blue, expanding the body size and making the product appear bulkier and stronger allowed the company to capitalize on one of its key branding assets: Ruggedness. We also addressed business opportunities through design, from reducing manufacturing costs to allow the client to pursue distribution markets to reconsidering servicing options by allowing the internal electronic core to be replaced as a whole.